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There are 5+ generations in the workforce. That’s all kind of buying power and a whole lot of different communication tactics to sort through. What does this mean for your target audiences? Your communication strategies? Your Snapchat streaks? Your hiring and retention?
Before you get too far down the ‘bright and shiny’ new media road, let’s talk about how each generation is different, yet similar, and how you can account for their communication needs in your business development.
Takeaways:
- Who are they? Key traits and demographics of generations
- How do we reach them? Communication channels of preference
- How do we keep them engaged? From hiring to marketing – how to we build a successful mix of communication strategies for all?
Presented by: Melissa Harrison
As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omni-channel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa was recently named a Notable Marketing Leader by Twin Cities Business and has received numerous recognitions and accolades throughout her career. Melissa’s notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.
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